Launch Your Own TV App

Roku is one of the most popular TV streaming platforms in the US, with over 100 million active accounts.

It allows viewers to watch streaming content directly on their TVs through apps (known as “channels”), including services like Netflix, Prime Video, and others.

With Frontlayer, your own branded channel is published as a Roku app—so your audience can watch it directly on their TV.

A Roku channel is a streaming app that lets viewers watch your content directly on their TV through Roku devices and smart TVs.

It works like any other streaming app (such as Netflix or Prime Video), but fully branded for your content—so your audience can browse and watch your videos in a dedicated TV experience.

Roku users can browse, install, and open channels directly on their TV—just like apps on a smartphone.

Each channel is a streaming app that lets viewers browse and watch content, including on-demand videos, live streams, or both.

Popular examples include Netflix and Prime Video.

With Frontlayer, your own channel works the same way—your audience installs it and watches your content directly on their TV.

Launching a Roku channel puts your content directly on TV—where millions of viewers already watch every day.

Roku is an open platform, allowing you to publish your own branded channel and appear alongside major streaming apps.

Because channels are installed on users’ devices, your content is always one click away—making it easier to build a loyal, returning audience.

It’s a simple way to expand your reach and create a more engaging viewing experience beyond the web.

There are three main ways to create a Roku channel, depending on your technical skills and budget:

1. Build it yourself. Requires advanced development skills and knowledge of Roku’s platform.
2. Hire a developer. A custom solution built for you, typically with a high upfront cost and ongoing maintenance.
3. Use a streaming platform. An all-in-one no-code service that includes app development, hosting, and streaming—no technical work required on your end.

For most creators and businesses, using a platform is the fastest and most cost-effective way to launch a Roku channel.

Frontlayer provides everything you need in one place—so you can launch your channel in days without dealing with technical complexity.

Roku does not charge any fees to publish a channel. However, building and running a Roku channel still involves costs.

The main cost factors are:

1. Development: building the channel app itself, which requires technical expertise.
2. Hosting & streaming: your videos and live streams must be delivered from your own streaming infrastructure.
3. Ongoing maintenance: updates, content management, and keeping your channel running smoothly.

Depending on the approach, this can mean a large upfront investment (custom development) or ongoing monthly costs (streaming and infrastructure).

Frontlayer includes everything in a single service—development, hosting, and streaming—so you don’t have to manage separate systems. You get a predictable monthly cost with no upfront investment. See full details on our Roku channel pricing.

Yes. Roku is an open platform, which means you can create and publish your own channel as long as it meets Roku’s requirements.

However, building a Roku channel involves more than just creating an app. You also need to prepare and host your video content, set up a content feed, and ensure everything is properly optimized for streaming on Roku devices.

This process typically requires technical knowledge and ongoing maintenance to keep your channel running smoothly.

With Frontlayer, all of this is handled for you—so you can launch your own Roku channel without dealing with development, hosting, or streaming setup.

Yes. Instead of building and managing everything yourself, you can use a no-code OTT platform like Frontlayer to handle the entire process for you.

Creating a Roku channel typically involves multiple components—app development, video hosting, content delivery, and ongoing maintenance. Managing these separately can be complex and time-consuming.

Frontlayer simplifies this by combining everything into a single service, so you can launch and run your channel without dealing with the technical setup.

1. All-in-one platform: development, hosting, and streaming are included
2. No technical work required: focus on your content, not the infrastructure
3. Faster launch: go live in days instead of months
4. Predictable pricing: one fixed monthly cost with no surprises

Getting started is simple. Frontlayer handles the entire process—from building and publishing your Roku channel to hosting and streaming your content.

To begin, just provide a few branding details such as your channel name, logo, a short description, and optionally a reference website. We use this information to create a fully customized TV app for your brand.

Once your channel is live, you can manage everything from your web dashboard—upload videos, organize content, and launch live streams anytime.

Yes. Roku does not host your video content. Your videos and live streams must be delivered from an external streaming platform.

With Frontlayer, hosting and streaming are fully included as part of the service—so you don’t need to set up or manage any infrastructure.

Yes. Creating a Roku channel for your church or ministry is a powerful way to bring your services directly to viewers' TVs—making it easier to stay connected with your congregation.

With Frontlayer, you can launch a fully branded TV app for your church, featuring both on-demand videos and live streams for services, events, and special broadcasts.

Everything is handled for you—from development to streaming—so you can focus on your message while your audience watches from home. Learn more about creating a Roku channel for your church or reach out to get started.

Most channels are launched within 48–72 business hours. Once your account is set up and your branding is provided, Frontlayer handles the entire process—from design and customization to publishing.

Yes. While Roku channels are typically built using specialized development tools, Frontlayer allow you to launch your channel without any coding or technical setup.

Everything—from development to hosting and streaming—is handled for you, so you can focus on your content.

No. There are no setup or development fees to launch your Roku channel with Frontlayer.

Everything is included in a single monthly plan—covering development, hosting, and streaming—so you get a predictable cost with no upfront investment. See full details on our Pricing page.

No. There are no contracts or commitments required.

You can sign up online and run your channel long-term—with the flexibility to cancel anytime.

Frontlayer is not just a channel builder—it’s a complete video platform that includes everything required to launch and run your Roku channel.

In addition to creating your channel, it also covers hosting, streaming, and global content delivery for both on-demand videos and live streams—all in one service.

We handle the technical side of development and infrastructure, so you can focus on managing and growing your content.

Yes. Any video you upload to your Frontlayer account is automatically available on your Roku channel—so your audience can watch your content directly on TV.

Your videos can also be embedded on your website or mobile app using our white-label player, or shared across social media platforms.

You can upload any MP4 video using standard codecs (H.264 for video and AAC for audio).

Frontlayer automatically handles all encoding and optimization—ensuring your videos are delivered in the correct formats for web, mobile, and TV.

Yes. Any live event you stream through your Frontlayer account is automatically available on your Roku channel—so your audience can watch it directly on TV.

Your live streams can also be embedded on your website or mobile app using our white-label player, or shared across social media platforms.

Pseudolive lets you turn your existing videos into a 24/7 live TV channel—without actual live streaming.

Instead of starting from the beginning like a regular playlist, your content is streamed continuously in real time, simulating a live broadcast.

Viewers can tune in at any moment and instantly join what’s currently playing—just like traditional TV.

Yes. Your Roku channel can be customized to match your brand, including elements like your logo, colors, and overall design.

If you need design updates, our team can implement them and publish changes as part of your channel updates—at no extra cost.

Your content, on the other hand, is fully under your control. You can upload and manage videos or live streams anytime through your web dashboard, without needing updates to the app.

Yes. Your channel is published in the Roku Channel Store and is publicly available worldwide.

Any Roku user can find, install, and start watching your content directly on their TV.

Your channel is fully branded and dedicated to your content, and you remain in control of everything you publish.